The power and joy of technology lies in the opportunity to reinvent processes and introduce entirely new ways of doing things.
The evidence is everywhere.
Uber has broadsided the taxi industry. Airbnb has reinvented travel. Meanwhile, former powerhouses like Kodak, Blockbuster and Circuit City have scrambled to stay relevant.
It’s safe to say digital disruption is the new normal — and digital strategy, essential.
Our new report, “Prepare Your Business for the Digital Future,” created with Forrester and digital consultancy Salmon, snaps the landscape into sharp focus. Among the findings:
- 81 percent of organizations have a digital strategy in place.
- 74 percent believe they have defined processes.
- Another 74 percent believe they have the right structure and skills to deliver digital projects.
- 36 percent admit they cannot measure the business impact and benefits of digital investment.
- 11 percent rank as digital leaders and 57 percent are deemed laggards, according to the survey.
In business terms, this isn’t merely a gap; it’s a chasm, says our chief digital technologist, Mike Bainbridge. “Many business and technology leaders lack the digital capabilities they think they have,” he says. “Their companies aren’t equipped with a complete digital strategy to confront today’s challenges.”
How To Embrace Digital Disruption With Your Digital Strategy ?
Here are five ways to make digital disruption your friend: